구글 검색 누락 노출 수치 떨어지나요?
구글 검색 누락 노출 웹사이트를 운영하거나 블로그를 관리하다 보면 검색 노출 수치가 갑자기 변하는 상황을 자주 경험하게 됩니다. 특히 트래픽이 안정적으로 유지되던 페이지에서 노출이 줄어들면 많은 사람들이 원인을 찾기 시작합니다. 이 과정에서 가장 많이 나오는 질문이 바로 “구글 검색 누락…
What are the major trends shaping the B2B market today?
B2B market today The b2b market is evolving faster than ever due to rapid technological advancements, shifting buyer expectations, and global digital transformation. Businesses are no longer relying on traditional methods of sales and marketing. Instead, they are adapting to…
Why Every Team Needs a Content Engineer [MozCon 2025 Speaker Series]
Traditional content marketers focus on creating campaigns and individual articles. When they use AI, it’s often just to generate drafts faster without fixing the underlying problems of quality, consistency, or scale. The result is more content, but not better content….
How to Resolve Duplicate Content
So first off, what is duplicate content? Essentially, duplicate content is content that appears in more than one place on the Internet. But this may not be as cut and dry as it seems. Content that is too similar, even…
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win AI Search [MozCon 2025 Speaker Series]
Every few years, a shiny new acronym takes over the SEO industry. This time, it’s Generative Engine Optimization (GEO), and everyone’s talking about it like it’s the future of search. But let’s take a breath. The truth is, many of…
20 New York City Adventures for MozCon Attendee
Here are a few recommendations for lunch, dinner, snacks – you name it! All within walking distance of the MozCon venue. Tony DiNapoli’s Family-style Italian Walk time: 10 minutes | Address: 147 W 43rd StSuggested by: Kolleen Shallcross | Owner | Shallcross Marketing From…
How To Measure Content Revenue and Prove Success
When you pair it with an SEO tool like Moz Pro, you can show how optimising a specific page could lead to increases in traffic, what that traffic would cost to serve, and how much revenue it’s likely to generate. This…
How To Find Conversion Opportunities With Audience and Keyword Research
SparkToro helped me understand that my ideal customers are women aged 30-40 who spend time on Reddit, Google, and Pinterest. They care about brand prestige and storytelling and love treating themselves to gifts. I can use this information for targeting…
Ways Community Can Help Your SEO
So I’ve heard a lot of folks kind of starting down here and saying, “Community is really important. This is something we have to get off the ground for our business.” And I’m not quite sure that’s always, in some…
How to Elevate Your Content With Customer Feedback Loops — Whiteboard Friday
Click on the whiteboard image above to open a high-resolution version in a new tab! Hey, Moz fans. Welcome back to another edition of Whiteboard Friday. My name is Meghan, and I’m on the Learning team here at Moz. Today,…
How To Create a CRO Strategy That Turns Traffic Into Revenue
Align: Within the first second, visitors should feel confident they’ve found what they were looking for. This immediate connection is the opposite of bounce rate and sets the stage for deeper engagement. Qualify: Demonstrate that you meet their essential requirements….
A Round-up of All the Great Talks From MozCon London 2025
Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy.
How To Speak the Language of Your Top SEO Stakeholders
So step one to communicating really effectively with your senior SEO stakeholders is identifying the outcomes that matter to them. That’s the goals, the things that they’re being tasked with, the stuff that they are having to talk to their…
How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%
If two pages rank (home page and careers page) but serve different purposes, that’s fine, but if there’s overlap, you should fix it. Consolidate, canonicalize, or redirect overlapping pages When keyword overlap shows up, you’ve got three options: Merge content…
How to Speed up Content With AI
Point two is citations. These pieces of content are still getting cited in AI Overviews or in ChatGPT. They still sometimes provide the source from where they got the information. Okay, the clicks are a tenth, if not more, than…
5 Overlooked BOFU Formats That Convert [Free Checklists & Frameworks]
Step 1: Understand your buyer’s intent and awareness level Before deciding which content formats to create, consider: The stakeholder’s role in the buying process Evaluation criteria Familiarity with your product and solutions BoFu decisions usually involve multiple stakeholders with different…
What Is AI Mode? – Moz
So key points, as I say, it’s a tab like News and like those other things. Unlike News and like those other things, it doesn’t get broken out unfortunately in Google Search Console. It’s just lumped in with regular search….
Are Reviews Shaping What LLMs Say About My Local Business?
If you run a local business, you know the rush: a new five-star review drops, and you’re riding high on social proof. But one bad review? It can feel like someone graffiti-tagged your storefront with “AVOID AT ALL COSTS.” That…
Should We Optimize for AI Mode?
Now I am going to come over here and talk about best practices that we should be doing. And I use the word “best practices” because AI Mode should be a result of all the other great things you’ve been…
21 Marketers Share Their Best Tips for Networking as an Introvert at SEO Events
Purna Virji — Principal Consultant & Global Program Manager at LinkedIn I’ve spoken at conferences worldwide but still need to disappear into a bathroom stall to recharge between sessions. People are always surprised when I tell them I’m an introvert. I’ve…
Is Traditional SEO Becoming Obsolete?
Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.
A Charcuterie Board Inspired Me To Launch an SEO Meetup: Here’s How It’s Going So Far
One of the main things I’ve noticed at events is that people tend to zone out or get distracted during talks. I have ADHD, and sitting still for long periods, especially after a full workday, is a struggle. My attention…
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
3. Impressions are good data Thirdly, impressions are just good data. There are a lot of things in SEO that we don’t have good data for. Impressions, we do have pretty good data for. It’s in Search Console. It’s free….
The Biggest Lessons I Learned From the HCU So Far
Unlike previous updates where we might see evidence of some degree of reversal afterward, HC stands out as one factor that shows no mercy. In short, there are no easy fixes. Reversing a damaged site from an HC update is…
What’s New in AI Search? Whiteboard Friday Revisited With Garrett Sussman
According to Garrett, AI Overviews for local search are “still garbage,” and not much has changed since 2024. The same core concepts reign supreme in Local SEO: proximity, relevance, and prominence. In 2024, Garrett noted that while the concepts of Local…
Are AI Overviews Worth Pursuing?
When it comes to making strategic decisions about your content strategy, it pays to consider multiple factors and data points before making any drastic changes. And although I hate to be a cliche, the classic answer to whether you should…
The MozCon London 2025 Final Agenda Has Arrived!
Get your first look at the highly anticipated MozCon London 2025 schedule is here! Dive into a full day of actionable insights and expert talks covering AI’s impact, conversion strategies, brand building, and more. Don’t miss your chance to be…
How To Adjust Your Content Strategy for Google’s AI Mode
Here are some tips to make your content retrieval-ready: Ensure every section can stand on its own because the AI may lift it without the surrounding context Use clear, descriptive headings that act as signposts Include bullet points and numbered…
How to Future-Proof Your SEO Strategy with Relevance Engineering
What is AI Mode? Google announced that as of May 2025, AI Mode would be available to all users in the United States, with plans for a broader international rollout in the coming months. While organic traffic has faced stiff…
What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard
Links still matter; that hasn’t changed. While tactics have evolved, they are still one of the key signals search engines use to understand authority. In the original Whiteboard Friday video, Cyrus confides: “No, kidding. Everybody hates link building. Link building…
What I Learned From Analyzing Google’s AI Mode Patent
If you’re not familiar with embeddings, think of them as mathematical representations of meaning. Instead of storing your literal search history, Google converts your behavior into numbers that capture relationships between concepts. Basically, it’s search history as vector math. This…
How To Drive More Conversions With Fewer Clicks [MozCon 2025 Speaker Series]
Stop chasing traffic and trends without the data. We know that SEO strategies need to be more agile than ever, but staying grounded in your brand’s roots will consistently be the key. Here’s what you’ll learn in my MozCon presentation:…
5 AI-Powered Workflows Every SEO Should Be Using Today
The result was a fleet of intelligent SEO agents powered by Moz’s trusted API data and Relevance AI’s flexible and powerful platform. From content refresh recommendations to backlink prospecting workflows, we created solutions that automate manual tasks, initiate research tasks…
How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]
Marketers are under pressure to do more with less, but building your own tools isn’t as out of reach as it seems. When I started out, I didn’t want to manage a big team. So I looked for ways to…
Brand and SEO Sitting on a Tree: K-I-S-S-I-N-G [Mozcon 2025 Speaker Series]
I’m sharing a framework to help you align your brand and SEO, ensuring your presence is consistent and ready for how search works today and where it’s heading. Here’s what I’ll cover: How search engines and LLMs interpret brand signals…
How to Communicate Site Migration to Clients
So, once you realize there is some migration going on, here are some questions to ask. So first, a timeline. When is the launch date? That’s the most important thing. And how much time do you have to prepare for…
18 Real-Life Analogies to Explain SEO to Anyone
Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach.
How To Launch, Grow, and Scale a Community That Supports Your Brand [MozCon 2025 Speaker Series]
Here’s what I’ll cover in my MozCon talk: Social listening before you build Before you build anything, you need to listen. Find the corners of the internet where your audience already trusts each other. I’ll show you how to find…
The Accessibility Advantage in SEO
The key thing to remember is that small changes do make a big difference, and steady progress is far more important than perfection. It’s easy to get started, but here are a few common pitfalls to watch out for along…
Clicks Don’t Pay the Bills: Use This Audit Framework To Prove Content Revenue [Mozcon 2025 Speaker Series]
Vanity metrics are frustrating because they don’t treat SEO like a profit-and-loss function, where each page has to earn its keep. Recently, I was working on an enterprise e-commerce site with billions of URLs. I wanted to answer three questions:…
Should We Stop Creating Informational Content?
Startups would hit Series B and invest heavily in building content moats with aggressive velocity. I worked with content teams publishing an average of 100 blog posts monthly, with 40-50 writers on payroll. One SaaS company published 1,000 blog posts, and…
Re-Designing Your SEO Career – Moz
So another way that is really helpful with stress is to have some techniques. This is a technique I created called BRAVE. So what is it? What does it mean? So B is “breathing.” We underestimate the impact breathing well…
How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]
Discoverability no longer happens in one place. It’s earned through repetition across the ecosystem, including social media, influencer content, press coverage, affiliate partnerships, and online communities. The organic real estate that once fueled brand awareness is shrinking fast, and that…
Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]
I’ve worked with enough brands to spot the same problem every time: the click that gets the credit is rarely the one that did the work. Here’s a typical example: When shopping for a new laptop, you start with a…
GA4 Custom Event Tracking for SaaS Without the Headache
Custom event tracking gives you real insight into how users engage with your product, not just that they visited. It helps you understand what’s working, where users drop off, and how to improve their experience. With the right setup, custom…
Say Hello to Your MozCon 2025 Speaker Lineup (So Far!)
This year, MozCon is hittin’ the road to bring you fun and SEO insights. We’re excited to announce that London’s lineup is swiftly taking shape, with six confirmed speakers. Keep scrolling to get a peek at our first round of…
When should you do SEO?
So some examples of businesses I would say probably shouldn’t bother. Rolls-Royce Aerospace Rolls-Royce Aerospace are actually called Rolls-Royce Holdings PLC, I think technically. So this is a company that sells small nuclear reactors and jet engines. I would say…
SEO Topic Clusters: Complete Guide, Examples & Free Templates
Create multi-format content Most teams stop at blog posts, and that’s a big mistake. The brands that own the SERPs, like HubSpot, Monday.com, and Salesforce, build topic clusters beyond the blog. They include webinars, videos, social content, and more. Diversifying…
What Is Generative Engine Optimization [Tips & Workflows To Do It]
Getting cited in generative engines doesn’t follow the same playbook as SEO. In fact, some tactics that work in traditional search won’t help your visibility in ChatGPT, Gemini, and Perplexity. Here’s what to avoid: Assuming SEO rankings equal AI visibility…
Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
We’re talking about pain point pages, and what I mean by that is that these pages can actually be useful for SEO traffic because your users are looking for how to solve a specific problem they have, and they need…
Moz’s Brand Authority: Multi-Market, More Features, More Data!
Multi-market Brand Authority has two practical advantages. First, if you primarily serve the UK, Canada, or Australia, you’re going to be much happier with the data. Here are some concrete examples of score increases from our initial testing: +60 —…
How to Be an Effective SEO Mentor — Whiteboard Friday
Set boundaries How to cultivate a successful mentoring relationship. I tell a story about when I did my counseling course like everyone was grown. We decided to set up a WhatsApp group. And the tutor said to us, it’s like,…
How to Repurpose Your Content With AI — Whiteboard Friday
The fourth one, which is like the more fun, the actual actionable stuff that you come here for, is you’re going to map those themes to your platforms and also the content repurposing opportunities. So now you’ve got the far…
How to Close the Gap Between SEO Recommendation and Execution
Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.
How To Find A Competitor’s Keywords — Next Level
Before we can identify the keywords our competitors are ranking for, we have to first identify who our competitors are in the first place. When investigating who you’re competing against for space in the SERP, be sure to consider the…
How I Grew SEOFOMO Into an Email Marketing Empire — Whiteboard Friday
With SEOFOMO, SEO you might think it’s like a niche. Yes, it’s a niche, but a lot is happening all the time. A lot is going on all the time. So it is worth it to learn about it and…
I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative
Want more numbers? I’ve got you: Look in your GA4 analytics right now and check how much traffic and conversions you get from organic search compared to GEO. When you compare the numbers, there’s an ocean-sized gap, which means that while…
How Do You Explain the Value of SEO? — Whiteboard Friday
Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan…
How I Turned My Side Hustle Into A $1 Million SEO Freelance Consultancy
Prepare for feast and famine Almost every SEO freelancer has experienced feast or famine. One month, you might land multiple high-paying projects; the next, work could dry up completely This unpredictability can be frustrating and, at times, terrifying if you’re…
12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers
If I could say this honestly, one reason attribution is so difficult is that some executives just don’t get it. Not all, of course, but generally, there’s a misunderstanding of how content works. I’ve had awkward conversations with executives who…
Content Churn in Google Doubled Over Five Years
Note the steady climb until Q3 (July) of 2023, with a precipitous drop into Q4 of 2023, followed by another, faster climb to current highs. Summer of 2023 was a period of historically high ranking flux, culminating in an August Core…
6 Ways To Use AI To Scale Content Marketing With a Lean Team
This step is essential; without it, Copilot won’t scan the page properly or provide an accurate summary. Review skills, recommendations, and certifications Copilot will highlight key details, including: Professional skills Endorsements and recommendations Certifications and memberships Interests and affiliations It…
How To Use LLMs for Competitive Research and Gap Analysis
Collect competitor URLs using Moz Site Crawl or a sitemap export. Next, import the URLs into Google Sheets and apply the same GPT formula used for your site. =GPT(“Based on the string provided, assign it to one of these themes: ‘Dog Health’,…
8 Free AI Writing Tools To Speed Up Your Content Creation Process
Perplexity AI is an intelligent research assistant that delivers accurate results with cited sources, prompts, and follow-up questions. It remembers past interactions for a more intuitive experience, making it a powerful tool for writers, marketers, and researchers looking to streamline…
What is Index Bloat? — Whiteboard Friday
So in both of these cases, you can generate this very large number of URLs that are getting basically no traffic. So what might we actually do about this or decide whether we want to do something about this? 1….
Mining for Content Ideas: Discover, Optimize, and Rank With Moz Pro — Next Level
Using the previous example of “buying a house” as the seed keyword, I’ve grouped my keywords by low lexical similarity. Within the “how to buy a house for the first time” group, there are multiple long-tail keywords that may be great…
5 Tips to Increase Your Website Conversion Rate
How I use AI for conversion optimization First, you need to give AI a webpage for analysis You can copy and paste the text below into an AI tool for a quick messaging review. Alternatively, you can also take a…
How to Pitch To Speak at MozCon 2025
I encourage you to wear your empathy hat and think about the biggest problems digital marketers and SEOs face today. A few topics we’re interested in include: SERP volatility and AI search features eroding organic traffic Search results are more…
How to Analyze Behavioral Data for Search — Whiteboard Friday
When it comes to analyzing the root cause, we have several diagnostic tools we can use, and they reside on three different levels of data that we can get: the basic behavioral data, the next level data, and the predictive data. Let’s get…
How To Use Inbound Marketing To Drive Traffic Without Paid Ads
Some SEOs are often so focused on rankings and traffic that they fail to focus on the post-click experience and miss opportunities to convert visitors. They don’t build a lead-generating machine because their bounce rates are high, and their conversion…
How to Find Profitable Keywords For Your Niche
While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important to be pragmatic and avoid exercises in marketing futility. High-volume…
How to Strengthen Your Brand’s Authority — Whiteboard Friday
Now my final one and probably the one that most people struggle with is being agile and adaptive. What this means is that rather than trying to plan out an entire year of content, you give yourself space to be…
Your Fast Track to Mastering Keyword Gap Analysis
Based on our depth of experience in keyword research, we’ve developed four perspectives to give you a bird’s eye view of the competitive landscape … (i) Keywords to improve This is the default view, which shows you keywords for which…
12 Client Onboarding Tools To Scale Your SEO Agency
In SEO, results take time. Hence, it is important to keep clients informed and engaged during onboarding to retain them. GUIDEcx makes this easy with a customer-facing dashboard that provides real-time project visibility. With in-app collaboration, you can share updates, assign…
How to Decide Between One Domain or Many for SEO — Whiteboard Friday
Well, actually, there’s lots of influencing factors you need to consider from an SEO perspective. And the first one that I’ll be talking about is audiences and messages. Although like from an SEO standpoint, there’s a really clear argument to…
Ziff Davis’s Study Reveals That LLMs Favor High DA Websites
While Moz’s Domain Authority (DA) isn’t a ranking factor, the Ziff Davis study confirms it’s a strong directional indicator of site authority, which aligns with the high-quality sources favored in LLM training. In a Moz roundup on the Google Leaks, Rand…
How To Manage Old Content on a News Website
This template allows for a nuanced assessment, helping you prioritize which content to retain, update, or remove. Performance benchmarking After scoring is complete and before you remove any content, establish a performance benchmark by measuring key metrics such as: This baseline…
Create High-Impact Content Using Backward Design — Whiteboard Friday
So now you’re like, “Okay, but Purna, how do I measure it all?” It’s not that hard. What I’ve really found is something that I call the four R’s of measurement, which is line of sight measurement into content marketing….
Keyword Cannibalization: What it is and How to Fix it
Use Canonical tags Canonical tags are an effective way to resolve keyword cannibalization without removing duplicate pages. They tell search engines which page should be indexed and ranked as the primary page, while keeping other related pages accessible to visitors….
Top SEO Tips for 2025 — Whiteboard Friday
With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through her six top SEO tips for…
8 Ways To Automate SEO and Content Tasks With LLMs
Here’s how these tools can help: Topic generation: Input a seed keyword or query, and the tool suggests trending topics and relevant angles. For example, you could prompt an LLM to surface questions people ask about remote work tools or…
AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday
The last thing I want to talk about is who is actually appearing in AI overviews. So at the moment, we see on average about 6.4 links out, so links to third-party websites from AI overviews. We currently consider…
How to Use Chrome to View a Website as Googlebot
Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Convenience A dedicated browser saves time and effort by allowing you to quickly emulate Googlebot without relying on multiple tools. Switching user…
How to Integrate LLMs into Your SEO Workflow
Here’s how to build and use prompt libraries effectively: Create reusable prompts: Identify recurring tasks, such as generating title tags, meta descriptions, or content outlines. Develop prompts that consistently deliver reliable results, using frameworks like the 5Ws and H to maintain clarity….
Finding Striking Distance Keywords — Whiteboard Friday
So, as I mentioned, your striking distance keywords are pages on your site that are already ranking, but they’re not quite in the top three positions. So I define them as pages that you’re ranking for your target keywords from…
How to Find All Existing and Archived URLs on a Website
Archive.org is an invaluable tool for SEO tasks, funded by donations. If you search for a domain and select the “URLs” option, you can access up to 10,000 listed URLs. However, there are a few limitations: URL limit: You can only…
5 Reasons Your Direct Traffic Can Suddenly Drop
If one channel shows a drop, but the others hold up, usually you suspect something went wrong with that channel. Perhaps your organic traffic was negatively affected by an algorithm update, for example. However, when direct traffic drops off a…
Internal, International, and Subdomain Cannibalization — Whiteboard Friday
So, let’s imagine you wake up one day and are on page 1 for “men’s blazers.” We all want to be on page 1 if we’re selling men’s blazers. Then suddenly, you notice your content drops. When you take a…
How to Use Chrome to View a Website as Googlebot
Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why: 1. Convenience A dedicated browser saves time and effort by allowing you to quickly emulate Googlebot without relying on multiple tools. Switching user…
The Top Moz Creators of 2024
There are four primary ways we collaborate with external contributors on Moz content The Moz Blog Whiteboard Friday The Practical Marketer webinar series MozPod Contributors are the reason why thousands of people flock to Moz daily to consume high-quality content…
Site Reputation Abuse: Is Your Website at Risk?
Google’s suggestion that off-topic content might be targeted by the algorithm made a lot of people nervous, and for good reason — “off-topic” is hopelessly (deliberately?) vague. Many sites legitimately cover a wide range of topics, while other sites hyper-target…
Announcing the All New Moz Local – Moz
Managing local SEO for your business shouldn’t require juggling multiple tools or endless hours of manual listing management. That’s why we’re thrilled to introduce the all-new Moz Local — your comprehensize platform for location data, reputation, and social media management available…
24 Best AI Tools for Developers in 2025
Debugging endless code, racing against deadlines, and juggling clunky tools—sounds like just another day in the life of a developer. And then there’s your boss, who expects you to stay on top of new AI trends because the shinier, the…
2025 SEO Trends: Top Predictions from 23 Industry Experts
Caitlin Hathaway — Audience Development at MVF Prediction: I predict that 2025 will be the year brands focus on diversifying content strategies to reduce dependence on Google and safeguard against algorithm volatility. Why it’s important: This past year has shown how risky…
13 Best AI Automation Tools to Increase Productivity & Efficiency
Managing reports in Looker Studio feels overwhelming when working with various data sources. To make this process more efficient, I leverage Looker Studio automation with LLMs (Large Language Models) to generate and update reports programmatically. Here’s how I set up…
How to Create an SEO Forecast [Free Template Included] — Whiteboard Friday
So before we kick off, there are a few things that you’ll need in terms of data in order to build your forecast. Firstly, 12 months traffic data. So this is effectively you can use your analytics platform or you…
21 Top AI Tools for Content Creation in 2025
As a content creator, I spend a lot of time creating videos, graphics, and slides for speaking engagements. It takes up a lot of time, and I’ve found myself increasingly turning to AI tools to cut out the manual work…
How To Do Comprehensive Research for Your Topic Cluster — Whiteboard Friday
Now you have a really good sizable SEO list of keywords. But what about coming outside of SEO? What else can we find out there? Social media. I love using social media to do keyword research. I’ve found some really…
24 Ways I'm Using AI Tools for SEO
Looking for SEO AI tools to improve your process and workflows? Mike King shares 24 ways he’s using AI plus custom GPTs you can start using now.
How To Prepare for the Future of SEO: 17 Tips From Lily Ray
Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025
Coming Soon: An All-New Moz Local
If you’re an existing Moz Local customer, you may be wondering, “What does this mean for me?” We’ve got you covered. All existing customers will be automatically updated to the new Moz Local. Once you have access to the…
Accelerate Your SEO Knowledge: New Webinar From Moz
Look, I know it’s tempting to skip the foundational bits of a guide or a course, jump straight into SEO tools, and start implementing changes. After all, time is a hot commodity, right? But without truly understanding the theory, you’ll…
21 Black Friday Marketing Strategies to Maximize Your Profits
Black Friday, the day after Thanksgiving in the United States, marks the official start of the holiday shopping season. Traditionally, it was a brick-and-mortar shopping event, with crowds flocking to stores for steep discounts driving holiday sales. Today, Black Friday…
7 Psychology-Backed Reasons Why People Buy — Whiteboard Friday
Up next, we have price anchoring. So price anchoring is a great mental model that has lots of different strengths to it. I really recommend you dive deeper into this one and explore it in more depth. For now, we’re…
How To Create Helpful Content Post-HCU
8. Infuse content with empathy Empathy in content creation means anticipating user needs, guiding them through challenges, and creating a supportive experience. As Roshni Shaikh, a conversion strategist from Cape Agency, says, “Content shouldn’t convey empathy. Empathy comes before content.”…
Brand Entity SEO – Whiteboard Friday
Comprehensive organization schema markup But for Google, you need to go a step further into semantics. Everything you just said about your brand with on-page text, say it again through comprehensive schema markup. This brand-splaining of your entity to Google…
How Many Keywords Should You Target?
This post expands on something I discussed in my talk at MozCon two years ago: I believe that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important….
Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday
Now, let’s move on to automating monotony. I think for most people, we think of automation as super technical or, you know, having AI kind of come in and do the work for us. The reality is all automation is…
Announcing MozBar V4 – A New Era for Moz’s SEO Browser Extension
This release is a landmark event because we migrated MozBar to V3 of the Moz API. As software developers & marketers, we wanted to show first-hand how bringing products to life with our new API architecture is easier than ever,…
What Can You Do About Google’s Helpful Content Update? — Whiteboard Friday
So just to quickly recap, what I found was sites that had lost in the September 2023 and March 2024 Helpful Content Updates, the last one was merged with a core update, although I do think they’re quite distinct signals,…
Sign up for the New Moz Affiliate Program today!
Here at Moz, we’re always looking for ways to build our community of like-minded SEO enthusiasts who enjoy the constant challenge and evolution of the search marketing world. Between MozCon, our involvement in various SEO conferences and organizations such as…
SEO Content Has a Packaging Problem — Whiteboard Friday
What I believe and why I think SEO content has a packaging problem, is because the traditional way that we, as SEO content creators, have been encouraged to create content looks like this. Right? If we’re talking about any particular…
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Keep location & language in mind If you’re tracking globally, word choice matters. For instance, in the UK, you push a “pram,” not a “stroller,” and wear a “jumper,” not a “sweater.” It’s important to make sure your keywords reflect…
5 Ways SEOs Can Use ChatGPT – Whiteboard Friday
Final way I recommend using ChatGPT for SEO is really creating your custom tools. I think one of the biggest powers is that ChatGPT is going to empower us to be a community of creators and create technical solutions regardless…
How I Found Internal Linking Opportunities With Vector Embeddings
Do the same thing for each subsequent “URL # links to A?” rows.The reference to column B “Links to Target URL” isn’t going to change, but the reference to the related URL column will. For example:In F2 (“URL 2 links…
Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
But Ross, I don’t know how to go into Reddit. Reddit hates marketers. You’re right, it does. I’ve been blocked from Reddit about eight times in my career. I keep coming back though, and it helped me win my fantasy…
The Best SEO and Digital Marketing Podcasts in 2024
Host: Chima Mmeje Topics: SEO, digital PR, eCommerce, marketing strategies, and more Frequency: Every 2 weeks Where to listen: YouTube, Spotify, Apple Podcasts Learn more: https://moz.com/mozpod Of course, it wouldn’t be a list that we endorsed without including our very…
Tips for international SEO strategy and reporting — Whiteboard Friday
So when we’re in BigQuery, how do we actually build this dashboard? So BigQuery uses SQL, which is just a programming language. If you’ve used something like XL, you can think about it like that. It’s essentially an XL formula,…
How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content
5. Create a content refresh process Content refreshes are a large part of Pipedrive’s SEO strategy. There are many ways to optimize content, but here’s the process we’ve found most impactful at Grizzle: Use data-driven tools to improve relevancy and…
Getting Buy-In for Customer Stories — Whiteboard Friday
So we’re gonna dive right in. I’m gonna give you some really practical ways of tackling this challenge, and we’re gonna start by just unpacking what does “no” actually mean? Where does a “no” come from? So when your customer…
How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter]
Many SEOs believe that experience automatically qualifies them for leadership roles. However, leading a department requires more than SEO expertise. In an article for Moz on retention strategies, Jon Martins, the Operations Director at Hallam, said that not every SEO…
The Helpful Content Update Was Not What You Think
Google has long been a little bit cryptic about major algorithm updates. Way back in 2011, with the launch of the first Panda update, Google said: “This update is designed to reduce rankings for low-quality sites – sites which are…
Turn Marketing Into Meaningful Relationships — Whiteboard Friday
Now, in terms of the channels that you can go through, and I will acknowledge I’m paid. So a lot of this is paid-specific, but there is some organic pieces here too. Google Google does cover both search and visual…
Sins of an Agency: Parting Ways With Our Biggest Client
Here are six things we did to fix the client relationship: 1. Revisit core values At Vixen Digital, we turned to our core values—honesty, transparency, and respect— to try to mend the relationship. We reflected on where to adjust and…
Build a Search Intent Dashboard to Unlock Better Opportunities
This dashboard is now a Swiss Army knife of data that allows you to slice and dice to your heart’s content. Below are a couple of examples of how I use this dashboard to uncover opportunities and insights for my…
Your Marketing Ecosystem’s Impact on SEO — Whiteboard Friday
Third-party, this is one of my favorites as someone who works in local SEO. So we’re always looking for opportunities for our clients to get partnerships because building your like brand, building your community is so important with local SEO….
6 Underrated Keyword Research Methods — Whiteboard Friday
The next section we’re going to talk about is how you can apply modifiers to your keywords to enrich your keyword lists. So there are lots of different modifiers, and what this will look like will depend completely on your…
How to Optimize for Google’s Featured Snippets [Updated for 2024]
Go beyond traditional keyword research tools and ask people All the above methods (albeit excellent) tackle already discovered opportunities that you or your competitors are already ranking high. But how about venturing beyond that? One way to identify new content…
How Links Impact Organic Results and Local Packs — Whiteboard Friday
Now, before we kinda dive into that, I wanna make sure everybody understands what I’m talking about when I say local pack rankings. So when you do a search on Google, let’s say your search is “plumber near me,” you…
How To Plan and Run a Successful Client Meeting
Hopefully, with all your data prepared and pre-meeting emails sent, you’ll feel ready to walk into your client meeting with confidence. Now, let’s talk briefly about running the meeting and how to keep everyone on track. Listen to your client…
Search Intent and the Organic Funnel — Whiteboard Friday
So, starting at the top of the funnel, with informational search, this is people who are not necessarily even thinking anything to do with a conversion, not even at an early stage necessarily. They just want information. They might be…
How Will Google’s Antitrust Ruling Affect You?
So, how might this impact Google consumers in the broadest sense? At this scale, we don’t have much precedent. I’m old enough to remember both the Microsoft (2000) and AT&T (1982) antitrust rulings and the long-term reality looked very different…
How to Easily Find Backlink Opportunities With Moz – Next Level
As with any task, you want to maximize your efforts and find the best opportunities. So, before we dive into link prospecting, we need to identify competitors to compare our backlink profile to. If you already have a list of…
Directional Reporting in GA4 — Whiteboard Friday
All right, last question you’re gonna ask yourself, is this video helping to drive sales? I’m sure that you have been in the situation, like I have, where your boss, your client comes to you and they’re like, “I made…
AI Bots — Who is Blocking and Why?
I covered some of the potential arguments either way in my previous post, but the truth is that right now looking at how little traffic these models are driving, it’s probably not hugely impactful in the short term. If you…
What I Learned About Search From Listening to 2 Musicians
You cannot read an SEO blog without someone using the word “trust,” whether that’s trust signals, trusted sources, trust factors, or trusted content. But here’s the problem: the public has lost trust in most large institutions, including those in the…
Actionable AI — Whiteboard Friday
And what I always encourage beginners to experiment with is get a Proof of Concept. Just see if these different tools are capable of doing the thing that you want them to do. So for example, go straight to ChatGPT,…
MozCon 2024 Videos Have Arrived! Plus Free Bonus Content
Drive Execution & Growth: SEO Audits in 2023 … and Beyond Aleyda Solis Aleyda demonstrates how comprehensive audits can enhance SEO execution and growth, presenting seven key actions to integrate into your process. She stresses radical audit prioritization, quick wins,…
Testing Ideas From the Google API Leaks — Whiteboard Friday
But you’re probably here more for the new ideas. So new ideas that came from reading these docs, and these are hypotheses, these are ideas of things that we could test, that may or may not turn out to be…
The 11 Known Google Business Profile Fields That Impact Your Rank
I calculate that I’ve been tuning into Mike Blumenthal’s take on local search for about 20 years now. There’s a reason his voice has become such a trusted one in the industry, and I want to summarize something he recently…
Catering to User Behavior Shifts During Times of Economic Turbulence — Whiteboard Friday
If we think about organic traffic and SEO and how we can cater to this search behavior, dresses have a really high search volume. Then you’ve got blue dresses, which have about 18,000 searches a month, and blue work dresses,…
Top Local SEO Takeaways From MozCon 2024
Moz’s own Tom Capper gave a fascinating talk on the critical importance of understanding how Google views search intent as a means of informing how we can support customer journeys. Search intent is typically broken down into four categories: informational,…
How I Develop Successful Link Building Strategies for My Clients
Here’s how I approach prospecting: I start by using Google Search operators to find relevant websites. For example, suppose my client’s site is about sports, specifically marathon training. In that case, I might use queries like intitle:marathon training -recovery plan…
Optimizing for AI Overviews – Moz
Now, as I mentioned, there are caveats when it comes to optimizing. It is appearing. It’s like the featured snippet where you want to appear in there, but you’re not necessarily going to show up in organic down below. There’s…
How to Close More Sales With Emotion-Driven SEO
When you really dig deep into the fundamentals of SEO, it has everything to do with emotion. Search engines use complex, ever-changing algorithms to make sure they are serving the most relevant and highest-quality results for people’s search queries in…
Google Business Profile: FAQ for Multiple Businesses at the Same Address
A: This topic has come to the fore, especially since Google’s rollout of the Possum filter on September 1, 2016. Businesses at the same address (or even in the same neighborhood) that share a category and are competing for the…
The Value of SEO Beyond Traffic and Leads — Whiteboard Friday
So, how do we communicate the value of SEO beyond just that traffic and maybe leads to your senior management team? First off, you need to look at what are the business goals. Now, I’m not talking about your marketing…
Local Search Developments From Q2 2024
At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO perspective, here are two excellent conversations to tune into: I find it interesting to…
Google’s Navboost Queries and Brands in SEO
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.
How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers
Every solid business or organization needs an overall unique sales/value proposition (USP/UVP), but individual offerings need one, too, to differentiate them from competing products/services. When hoping to win customers with specific requirements, a forthright explanation of why you believe your…
UTM Tagging for Google Business Profile — Whiteboard Friday
But what you need to think about is the fact that consistency is going to be key because what you don’t want to do is chop and change the way that you add your UTM tags because it’s going to…
Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending
The Ace Twitter thread began with a profile expressing disbelief that the brand should still be operating if it couldn’t price-match larger competitors. The above anecdote shows that same mindset being transformed by an outstanding second impression created in-store when…
20 SEOs Share Their Key Takeaways From the Google API Leaks
I can assume that if Google algorithms can tell whether an entity is relevant to a topic, they can also tell when links are topically relevant. I suspect that Google’s algorithm prioritizes links that are contextually aligned with the content…
4 Surprising SEO Test Results — Whiteboard Friday
The final idea is article Schema. Google has said before that they love structured data. It helps them understand the site better. Article Schema is a form of structured data that includes the headline of an article, the author, the…
How to Build a Strong Brand Moat With SEO
This specific page is a magnet for over 9,500 monthly visitors through organic search, ranking for more than 16,400 keywords, and holds an organic traffic value estimated at $42,400. The cornerstone of Airtable’s success lies in its adept understanding and…
How to Optimize Your Place of Worship’s Google Business Profile
Here is an alphabetized starter list I’ve put together of common categories for a variety of places of worship, but if you don’t see your best choice on this list, search PlePer to see if it exists. If not, you’ll…
The Ultimate SEO and PPC Integration Playbook — Whiteboard Friday
Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.
Diving Into the Future of Digital Marketing: The MozCon 2024 Day One Recap
In his inaugural MozCon talk, Garrett Sussman explored the untapped influence of searcher bias in SEO. Following up on his Moz Blog post on the psychology behind search, Garrett dove deeper into the psyche of searchers. From leading queries like…
That's a Wrap: The MozCon 2024 Day Two Recap
And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.
Moz AI: Introducing Augmented Intelligence
When ChatGPT captured the public imagination in early 2023, there was a scramble at many companies to launch “AI” features. It was easy to get caught up in the excitement, but sometimes the onslaught of AI tools felt like pyrotechnics…
4 Insights From the Google Leak — Whiteboard Friday
Now, I must say the way this is written about in the documentation is quite arcane. There’s a lot of sort of Google-specific jargon and terminology, a lot of links to other documents that we don’t have access to, so…
Leave the Best Possible Negative Review for a Local Business
If your face is still hot from having a really poor experience at a local business, you can forget to ask the most important question. Before you take to your phone or keyboard to dash off a negative review, ask,…
AI Overview’s Dangerous Fails + a Life Lesson
Even if you weren’t born yet in 1980, you may have heard this American pop culture catchphrase stemming from an episode of the wildly popular soap opera Dallas, in which the TV show’s villain was assailed by a mysterious figure….
The Top SERP Features in 2024 — Whiteboard Friday
So, some of these stories become more interesting when, instead of presence, we look at share of voice. So, share of voice is a metric we have in STAT that, rather than just looking at how many SERPs a feature…
The Future of Content Success Is Social
Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are. We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors…
March Core Update & Spam Updates: Four Major Trends
At the start of the March Core and Spam updates, Google claimed it intended to reduce unhelpful content in search by 40%. After the conclusion of the March Core Update on April 19 (which Google announced seven days after the…
How to Optimize E-commerce Sitemaps with 1M+ Pages — Whiteboard Friday
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.
How to Prepare for an SEO Conference, Including MozCon
So you’ve secured your ticket to an industry event—lucky you! It’s time to gear up and make the most of this experience. Whether you’re attending in person or via a remote-friendly livestream option, preparation is key to getting the most…
Cognitive Biases in SEO – Moz
And it is. SEO action tip Use power words in your titles and meta descriptions. Don’t overdo it, but see if you can sprinkle in words that give off trust signals: Accredited Certified Proven Reputable Secure Experienced Safe Make sure…
Google’s Surgical Strike on Reputation Abuse
These aren’t easy questions. On the one hand, many of these sites do clearly fit Google’s warning and were using their authority and reputation to rank content that is low-relevance to the main site and its visitors. With any punitive…
MozCon Field Guide: Exploring Summertime Seattle
Seattle Asian Art Museum Located at Volunteer Park in the Capitol Hill neighborhood of Seattle, the Seattle Asian Art Museum is another location of SAM. The featured exhibit, Anida Yoeu Ali: Hybrid Skin, Mythical Presence, will be on display until…
Content Strategy for Startups + Roadmap
So, to be able to do this, you can actually conduct content audits for your website if you are an existing startup, and then see if you have any missing points against your competitors or if you have content that…
Leverage BigQuery for Advanced Internal Link Analysis
Prerequisites First, you’ll need a CSV containing all your internal links. At the very least, your file should have a column for the source (origin of the internal link) and a column for the destination (where the link leads). However,…
Elevating Women in SEO for a More Inclusive Industry
Know your value It’s essential for women to recognize their worth and advocate for themselves in the workplace. It’s important to know your value and not be afraid to own it. For a lot of women, myself included, doing this…
How to Create an Email List and Use It for SEO
Here, there are options to: Spruce up the styling with fonts and colors Control how and when the popup appears Update headlines and text Turn the popup on or off Set an action or goal Change the layout The design…
What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday
So one of them is a lot of SEOs right now, and a lot of website owners are saying that they feel independent sites have recently, and especially in these recent updates, been heavily punished. Small independent sites have done…
AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey
Why do visitors who start on service pages convert into leads? Because they have commercial intent. Every SEO learned this on day one of keyword research class. But let’s ask a question less common in SEO school… Why DON’T visitors…
Carving a Career in SEO — How NOT to Get Taken for a Ride
Decide on the type of agency Before moving to an agency, research it well. Decide whether to work in a small, large, or multinational company. The benefits from the large agency may be that you can work in a different…
Steps for Better Local Business Client Meetings
Download a PDF version of the above checklist for your office or to share with employees to ensure you’re having your best and most productive client meetings. Detailed key to the checklist: 1. Check expectations It’s a momentum dampener when…
Combining SEO Data to Make Smarter Marketing Decisions — Whiteboard Friday
So let’s do priority first because this is the big one. Canonicals Firstly, we’re going to take things off in the canonicals. Suppose that we have some canonical problems across our website. Let’s say we run a big e-commerce site…
7 Ways SEO and Product Teams Can Collaborate to Ensure Success
Let’s consider the example of developing author pages for a blog. At first glance, this may seem straightforward, but it involves multiple components and collaboration across teams: Page design (UX): The user experience team designs the layout, ensuring it’s intuitive…
rite AI Content Optimized for E-E-A-T
While AI can produce content en masse, it often lacks the personal touch and depth that E-E-A-T demands. Here are the pitfalls of unguided AI content and how to avoid them. Problem 1: Lack of personal experience AI-generated content often…
We Lost a Local SEO Client — How We Solved It
We also set up a completely separate practitioner listing that brought in another 80—90 calls a month without competing at all with the client’s main listing. However, it’s not easy to keep the leads increasing at that same rate forever….
6 Things SEOs Should Advocate for When Building a Headless Website — Whiteboard Friday
Now, when you’re thinking about going headless, there are a couple of things to know. Well, first off, is how headless works. The key thing to understand is that the back-end system, that system that holds all of your data,…
Who Should Block AI Bots?
I will make three arguments for leaving your website totally unblocked for AI bots: Present-day traffic acquisition Present-day brand exposure Future developments in LLM-powered tools Present-day traffic acquisition I recently saw Wil Reynolds speak at SMX Munich, and in his…
Top 4 Skills Marketers Need in the Future
Do you know what good looks like? Building on the example above, a skill set that will become increasingly vital for success is the ability to understand and anticipate consumer tastes and preferences. As markets become more saturated and consumers…
Successful Website Migration: Increase in Keyword Rankings
To achieve the desired outcomes, we implemented a comprehensive migration strategy. Our approach involved the following key steps and activities: Kick-off and alignment We initiated the project with a round of introductory calls to understand the brand requirements, goals, and…
How to Appear in Position One in 2024 — Whiteboard Friday
However, we’re putting that to one side for today. I just want to talk about not necessarily traditional organic results, but not sponsored results. So what’s actually in position one, excluding ads? Well, most of the time, about two-thirds of…
Feeling Stuck: What to Do When You Don’t Know What to Do
Now, let’s deal with the task at hand. Now that you have calmed yourself down and got a clear head, it’s time to get on with the task. There are all sorts of techniques you can use, but I’m going…
Cope with Fear of Local Business Reviews
Start by taking in these three home truths: 1. You’re not wrong… some people’s online behavior can be anti-social If, like the restaurant owner, you don’t want to look at your local business reviews because it just doesn’t make you…
Aligning SEO Strategy with Client Business Goals — Whiteboard Friday
Now what can you do about it? Now, again, there’s no one silver bullet. If you do all these things, I hope that these would help. These have helped us to be able to get things across, to be able…
B2B SEO Content: Structured Resource Sections
Content: Blog posts, videos, podcasts, whitepapers, webinars, industry reports, etc. Structure: Tagged by type, solution, audience, author, industry, topic, etc. A catch-all resource section of product news, blog posts, podcasts, case studies, press releases, videos, guides, and white papers has…
An Introduction to Google Tag Manager (GTM) | SEO
Once your site is successfully connected, you should have another tab open the URL of the site you entered with a box indicating that it’s connected to the debugger (don’t worry; that box is only visible to you, not to…
The MozCon 2024 Final Agenda Has Arrived!
7:30am — Registration & breakfast 9:00am — Opening Remarks + State of the Industry Ethan Hayes Moz’s new General Manager will be kicking things off early on the first day with a warm welcome, laying out all the pertinent details…
Reading Patterns Can Help Us Optimize Content
A good way of understanding how your users are engaging in the content to begin with because you could use any of these as a template. It’s not necessarily going to reflect your users, though. So, you could use tools…
Charting 10 Years of The Google Algorithm
Ultimately, Google’s “weather” isn’t a natural phenomenon — it’s driven by human choices, reactions, and, occasionally, mistakes. Whether the changes are heuristic or machine-driven, they’re all driven by the same core philosophy and business models. SGE is a perfect example….
Trends in Content Localization – Moz
Multinational fast food chains are one of the best-known examples of recognizing that product menus may sometimes have to change significantly to serve distinct audiences. The above video is just a short run-through of the same business selling smokehouse burgers,…
Why True Localization Matters – Moz
While globalization has connected the world like never before, successful localization requires more than surface-level translation. By aligning content with nuanced cultural insights, brands can overcome barriers to build authentic multi-local engagement. In marketing, optimal familiarity may relate to the…
How Inclusivity Drives Link Diversity — Whiteboard Friday
So what are the key takeaways, and how do you kind of put this into practice and get going into having more of an inclusive kind of link building kind of strategy? Update your personas I’d say update your personas….
Local Search Developments from Q1 2024
How significant? Enough that Near Media needed to produce a visual glossary to help us all understand what the new elements are. Their outlet is doing a great job at tracking the ongoing evolution of what appears to be Google’s…