Future-Proof Your Brand with Brand Familiarity
Choice overload is partially why users choose familiar options, and this is why leveraging familiarity can be a superpower to make your brand stand out in a sea of similar choices. 2. It modulates the way we perceive experiences Familiarity…
How Local Businesses Inspire Love, Loyalty, and Friendship
These three common scenarios can stand in the way of earning the love, loyalty, and friendship of your customers. Fortunately, each of them has a solution you can implement to re-open clear pathways to forming genuine relationships: 1. Lack of…
How the SERPs Guide Content — Whiteboard Friday
Next up, we have images, and here, a few different things are happening on the search results. We might see some little tiles of images. They all can have a different size. There’s no clear structure or guideline. Sometimes it…
How to Make AI Your Writing Sidekick for Content Marketing
AI opens up a universe of opportunities. As new AI tools emerge every day, so do new ways of using AI in your business and everyday life. You can use AI to do almost anything. But that doesn’t mean AI…
E-E-A-T Quick Wins — Whiteboard Friday
So, let’s get into some E-E-A-T quick wins. Use real authors Quick win number one: use real authors. This is fundamental when it comes to E-E-A-T helpful content. Users want to be convinced that the person who’s writing the content…
GenAI-Powered Search: Re-think Your Marketing Strategies
Edited by Emilie Martin The short answer is yes. Businesses that rely on Google Search to bring traffic and revenue to their websites are always trying to keep up with how their results are shown or where they come up…
Top SEO Tips for 2024 — Whiteboard Friday
It’s no surprise that in 2024, the main theme that we’re going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.
Find Your Difficulty Benchmark – Next Level
So you know your Difficulty benchmark, and you’ve compared it to your current list of target keywords to better fortify your strategy. But what if you want to find new keywords to target? Or spot keywords that you may have…
Create a GBP Video with Canva
You’re hearing it everywhere these days that your local business has got to have video to keep up with the times. But if you don’t have a fancy mobile phone with excellent filming capabilities or the technical challenges of making…
Use ChatGPT to Build a Customer Journey
Next we’ll ask about pain points for this specific user journey stage. Think of it as a follow-up question. Let’s choose customized services. We’ll ask ChatGPT, “I want to learn more about this specific motivation. What are the most common…
Boost Your Traffic in Google Discover
2. Understand topical authority: Keywords vs. entities Google has been talking about topical authority for a long time, and in Discover, it is completely relevant. Traditional SEO includes the use of keywords to position your web pages for a specific…
Execute a Technical Audit + Free Templates for Faster SEO Growth
Strategic: Before delving into the technical audit head-on, consider the following framework shared by Aleyda Solis: Business Type Project Website Size SEO Maturity Goals International E-commerce SEO roadmap for quarterly growth Over 5K pages/Large High Get 5% organic revenue growth…
Create a Decent One-Page Local Business Site
If the community you serve has a local forum, now is the time to become a regular participant there. An apparent outcome of the “hidden gems” component of Google’s Helpful Content update is an uptick in forum-based results in the…
How Volatile Are Search Results? — Whiteboard Friday
So this chart was looking at the percentage of positions that had one consistent URL. But I was also interested in if they don’t have one URL, how many is it? Is it two just swapping in and out all…
Building Links with Digital PR Is Hard
Results were mixed, but as a rule, most people found ideation and outreach the most difficult. Outreach Outreach is difficult, and understanding what journalists want and don’t want is difficult, especially for those new to the game. Try to figure…
Local Business FAQs: A Little More Love
The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them for improving customer service and reputation. If you’re old enough to remember working at a business pre-internet, you likely remember…
The Anatomy of Addictive Content
The above analogy made it possible to understand what durian tastes like by evoking familiar flavors. Hence, analogies help readers understand complex topics. If a piece of content is difficult to understand, it becomes less engaging, and readers may lose…
Drive Revenue with Your Organic Traffic
And finally, what happens when the sales are rolling in, but that revenue just isn’t sticking? For SaaS businesses, this could mean that churn rate is high. And in e-commerce, maybe you’re missing out on those repeat purchases. It’s a…
Four Steps to a Better-Performing About Page
This means your potential customers will often enter your site through your About page. Is it making a good first impression to convince them to browse your site further (or engage)? Let’s not forget that branded queries have high intent…
Don’t Ignore Employee Wellbeing — SEO Agency Owners
To this end, ensure your line managers receive focused training on monitoring their team members’ working hours. More importantly, teach them how to address the root cause of the issue and ensure no one feels they need to work overtime….
What Is Branded Search & How to Increase It
Similarly, Moz has made a name in the SEO space as a thought leader by creating comprehensive SEO resources and engaging the audience with educational content that makes SEO strategies accessible and implementable. The result? By nurturing a community and…
3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them) — Whiteboard Friday
In this Whiteboard Friday, learn how to find technical SEO issues, how to define issues, as well as how to resolve them.
Outrank Competitors With Content Gap Analysis
Step 3: Create a content brief Content briefs are created to establish a clear direction on what’s expected in a piece. A detailed brief aligns you and your writer on its intended style and outcomes to avoid the need for…
Reclaim Backlinks + Free Google Apps Script
Most of our sequences have three emails: If we don’t hear from recipients after the entire sequence, we mark it in our database and find alternative people in the company to contact in 3 — 6 months. Before giving up…
Use Money Keywords to Generate Revenue
Then, we graded our money keywords as 3s — these were the high-intent keywords where we could easily present Cognism as the answer to our buyers’ pain. An example is “b2b contact data provider”. At the end of this stage,…
MozCon 2024 Community Speaker Pitches Now Open
To submit a pitch, fill out the community speaker submission form. Only submit one talk! We want the one you’re most passionate about. Talks must be related to digital marketing and be a topic you can cover in 15 minutes….
What You Should Know About LLMs
So, let’s start with the steps that they have to go through for ChatGPT, for example, to give you an answer to a question. Again, like search engines, they have to first gather the data. Then they need to save…
The Present and Future of Link Building OKRs: What Success Looks Like
I feel this article won’t be complete without mentioning my personal tips for setting up your OKRs. The thing is — OKRs are attractive. Our brains love tracking things and seeing the progress. It motivates us, challenges us, and shows…
Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News
1. Choose the right story To be successful in using a PR approach to SEO, we have to change our approach to optimizing for consumer discovery across all channels. Social included. It’s not about being everywhere all at once. It’s…
8 Retention Strategies to Keep Your Best SEO Talent From Fleeing
Understanding that retention strategies are unique to each individual is the key to keeping your team intact. Tailor management to individual employees To effectively retain someone, you must first understand what motivates them. The classic question, “Where do you want…
What Belongs on Your Local Business’ About Page?
Key to the About Page Mockup 1. A <H1> tag that immediately addresses the customer Most of the About pages I’ve seen on local business websites simply have “About X brand” in their primary header tag, and while there’s no…
Common Analytics Assumptions — Whiteboard Friday
And of course, last but not least, you probably saw this little bonus that I have down here. GA4 not set. This is a huge problem that people are seeing in GA4. They’re like, “I looked at my landing pages,…
How to Maximize Brand Visibility With Employee-Generated Content
This type of EGC highlights a strong company culture, celebrates existing employees, and attracts potential new hires. 2. Have a clear mission statement, brand values, and policies Embracing EGC means shifting some control of your brand narrative from the marketing…
What to Do With Aging Local Business Content: Review, Update, and Re-promote!
You begin with the big question: Is this content still relevant? Post #1 The answers are “yes” and “yes” for post number one, in which you did a case study on compost. People still need to know about which compost…
Leverage the OKR Framework to Create a Dynamic Content Calendar in 2024
1. Define content objectives: Start by identifying the overarching content objectives aligned with your business goals. For example, if a business goal is to increase brand awareness, a corresponding content objective could be to enhance online visibility, or if the…
CRO Misconceptions Every SEO Should Know — Whiteboard Friday
Thoughtful testing But in order for me to validate all of this information, that’s where AB testing comes in. I can’t really be making a change and then looking, oh, well, you know, what type of an impact did it…
What I Have Learned From Conducting Over 100 Website Migrations
Here are some valuable tips and tricks to navigate the complexities of migration projects: 1. A website’s size doesn’t always determine difficulty The size of the site doesn’t necessarily correlate with the complexity of the migration. Sometimes, a large site…
Link Building for Lawyers: 10 Strategies to Help You Win in SERPs
Avvo isn’t the only option. Here are a few legal directories worth looking into. FindLaw Justia SuperLawyers Avvo A critical aspect to remember is consistency in your firm’s name, address, and phone number (NAP) across all directory profiles. This uniformity…
Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth
Non-branded traffic comes from users who don’t know who you are, so this includes users who: Have a problem or need but don’t know how to fulfill it Know what product they want but don’t know where to find it…
Driving Sales with Digital PR: What E-commerce Brands Need to Know
When done correctly, digital public relations (PR) enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. This is why brands, especially brands operating in the e-commerce industry, should implement…
SEO-Driven Content Architecture — Whiteboard Friday
Then lastly, the best way to apply this keyword research into getting this sort of structure is to also split things into a keyword map. So this is a very, very, very summarized and condensed version. For most websites, it’s…
What To Do After You’ve Exhausted Your High-Intent Keyword List
Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with ‘low-hanging fruit’ strategies: Look for positions you’ve recently lost and find ways to reclaim them. Identify pages that could benefit…
Adapting Your Graphic Design for Different Cultural Contexts
Graphic Design for Different Cultural Contexts The globalized world has ushered in new challenges and opportunities for graphic designers. As more and more companies expand their markets internationally, they must consider how to adapt their design for different cultural contexts….
Convince Your Boss to Send You to MozCon 2024 [Plus Bonus Letter Template]
Speakers and content Our speakers are real practitioners and industry leaders. We work with them to ensure they deliver the best content and insights to set you up for a year of success. No sales pitches or talking heads here!…
We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023
In the ever-evolving landscape of SEO, staying ahead of the curve is essential. For years, Moz’s Whiteboard Friday has been a trusted resource for SEO enthusiasts and professionals worldwide. In 2023, an extraordinary journey has unfolded. Spanning four continents and…
16 Local Search Developments You Need to Know About From Q4 2023
Claire Carlile spotted, and Andy Simpson commented on this announcement from Google: “Since 2013, Google has supported logo structured data, which recognizes two Organization fields: logo and url. Today we’re expanding our support for organizational information by extracting additional administrative…
Here Are the Champions: 25 Top Moz Blogs of 2023
By Tom Capper | March 29, 2023 Before we’d heard of SGEs, Google’s main entrant in the AI arms race of 2023 seemed to be its chat interface. Tom compared Google’s Bard and the New Bing and shared his first…
Top 10 Takeaways From Whiteboard Fridays in 2023
With the influx of AI-generated content, it’s more important than ever to produce high-quality content that your audience and Google will love. In late 2022, Google rolled out the Helpful Content Update, an ongoing effort to reward sites with “people-first”…
Content Planning and Budgets: Getting Ready for the Year Ahead
Let’s just get this out of the way: Creating a content plan that is both fully aligned with company goals while also sitting firmly within budgetary limitations is a serious balancing act. It requires a strategic approach that takes into…
User Signals as a Ranking Factor & US vs. Google
US vs. Google is an antitrust case by the US Department of Justice against Google. This is likely to be a historic case — for example, a similar case in the past concerning Microsoft abusing its operating system monopoly in…
2024 SEO and Content Trends: Top Predictions from 27 Industry Experts
Thierry Ngutegure, Head of Data Insight at SALT As AI shifts from its experimental stages to more widespread implementation in search, embracing constant change becomes essential. This evolution demands agile learning and adaptation, a necessity for smaller entities and industry…
What Is Headless SEO? – Whiteboard Friday
In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.
2024 SEO and Marketing Predictions from Moz
Let me start by saying, WOW! What a year?! So many AI headlines in our SEO digital rags. So many tea, popcorn, and alligator emojis used over Verge articles and Board meetings gone wrong. We probably don’t even recall all…
How Will SGE Impact Your Organic Traffic?
To perform this analysis, you will need a sample of keywords to work with. Keep in mind that to fill out this template, you will need to manually examine search results for each keyword, so keep your list manageable. Whatever…
How to Reach Your First $10k Month as an SEO Freelancer [Free Templates]
My follow-up: “Hey {firstName}, I’m just following up in case you never got my email:)” His answer: Hey Lucio! I would love to talk about this; I’m definitely interested. Are you available this Wednesday at 15:00? Here is my Calendly…
How to Build Your Own SEO Chrome Extension With ChatGPT
Step 2: Write prompt Before this step, ensure you have validated the possibility of the idea as described before. Once you have a clear idea and functionality, you can use ChatGPT to generate a Chrome extension. Example Prompt: Assume you’re…
On-page Video SEO – Whiteboard Friday
When we think about the video platform, I would highly recommend that you use YouTube. A lot of people ask me, “Which platform should we use when we embed videos?” And I highly recommend using YouTube. And the reason why…
30 Google Business Profile Photos Your Local Business Can Easily Take — Illustrated
Does seasonality play a significant role in your business, like Earthbound Farmstand, which might have pumpkins in October but strawberries in April and a completely different look to their stand at different times of year? Maybe your shop goes big…
How to Research, Monitor, and Optimize for Questions (+ Free Worksheet)
Questions are useful on many levels, from audience research to conversion optimization and product development As far as SEO is concerned, optimizing for questions helps you develop better-targeted copy and gain more organic search visibility (especially through appearing in featured…
Build a Business Case to Get an International SEO Investment Approved for 2024
Drive conversions The more brand visibility you have, the more likely people are going to visit your website. The more people visit your website, the more conversions you’ll see. So, based on the figures listed in the two forecast images…
Whiteboard Friday Recap 2023: AI Edition
The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100 million weekly active users recently, there is no doubt that…
How OpenAI Rewrote the Rules: A Brand Story
What’s even more remarkable is that these two terms driving 15 Million in potential monthly traffic didn’t even exist a year ago. OpenAI didn’t embark on an SEO journey to capture traffic from a competitor — they created this traffic…
How a Small Travel Blog Gained Topical Authority: A Case Study
I have to admit that I didn’t start with keyword research. Firstly, because I was just writing about my travel experiences and didn’t think a lot about SEO. And secondly, I wasn’t very experienced back then. I was still a…
When Not to Use Artificial Intelligence in Digital PR
Now we know which aspects of the digital PR process we shouldn’t be using AI, what are the best practices we can keep in mind moving forward to ensure our use of AI doesn’t affect our work? Be transparent If…
Local Business E-E-A-T: Real-world Examples of How This Works
SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news: almost nobody knows how to provide great customer service better than local business owners, and the majority of Google’s highest…
Sneak Peek: The MozCon 2024 Speaker Line-Up
Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June.
The Complete Guide to Becoming an Authentic Thought Leader
Introduce your processes: If you’ve streamlined a particular process, share it. It could be the solution someone else is looking for. Jump on trends and news: If there’s a hot topic or emerging trend, offer your unique perspective. Share industry…
Link Building for Local Businesses — Whiteboard Friday
Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan.