The Value of SEO Beyond Traffic and Leads — Whiteboard Friday
So, how do we communicate the value of SEO beyond just that traffic and maybe leads to your senior management team? First off, you need to look at what are the business goals. Now, I’m not talking about your marketing…
Local Search Developments From Q2 2024
At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO perspective, here are two excellent conversations to tune into: I find it interesting to…
Google’s Navboost Queries and Brands in SEO
Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.
How to Actually Be Better Than Your Competitors in the Eyes of Choosy Customers
Every solid business or organization needs an overall unique sales/value proposition (USP/UVP), but individual offerings need one, too, to differentiate them from competing products/services. When hoping to win customers with specific requirements, a forthright explanation of why you believe your…
UTM Tagging for Google Business Profile — Whiteboard Friday
But what you need to think about is the fact that consistency is going to be key because what you don’t want to do is chop and change the way that you add your UTM tags because it’s going to…
Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending
The Ace Twitter thread began with a profile expressing disbelief that the brand should still be operating if it couldn’t price-match larger competitors. The above anecdote shows that same mindset being transformed by an outstanding second impression created in-store when…
20 SEOs Share Their Key Takeaways From the Google API Leaks
I can assume that if Google algorithms can tell whether an entity is relevant to a topic, they can also tell when links are topically relevant. I suspect that Google’s algorithm prioritizes links that are contextually aligned with the content…
4 Surprising SEO Test Results — Whiteboard Friday
The final idea is article Schema. Google has said before that they love structured data. It helps them understand the site better. Article Schema is a form of structured data that includes the headline of an article, the author, the…
How to Build a Strong Brand Moat With SEO
This specific page is a magnet for over 9,500 monthly visitors through organic search, ranking for more than 16,400 keywords, and holds an organic traffic value estimated at $42,400. The cornerstone of Airtable’s success lies in its adept understanding and…
How to Optimize Your Place of Worship’s Google Business Profile
Here is an alphabetized starter list I’ve put together of common categories for a variety of places of worship, but if you don’t see your best choice on this list, search PlePer to see if it exists. If not, you’ll…