How to Optimize Your Place of Worship’s Google Business Profile
Here is an alphabetized starter list I’ve put together of common categories for a variety of places of worship, but if you don’t see your best choice on this list, search PlePer to see if it exists. If not, you’ll…
The Ultimate SEO and PPC Integration Playbook — Whiteboard Friday
Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.
Diving Into the Future of Digital Marketing: The MozCon 2024 Day One Recap
In his inaugural MozCon talk, Garrett Sussman explored the untapped influence of searcher bias in SEO. Following up on his Moz Blog post on the psychology behind search, Garrett dove deeper into the psyche of searchers. From leading queries like…
That's a Wrap: The MozCon 2024 Day Two Recap
And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.
Moz AI: Introducing Augmented Intelligence
When ChatGPT captured the public imagination in early 2023, there was a scramble at many companies to launch “AI” features. It was easy to get caught up in the excitement, but sometimes the onslaught of AI tools felt like pyrotechnics…
4 Insights From the Google Leak — Whiteboard Friday
Now, I must say the way this is written about in the documentation is quite arcane. There’s a lot of sort of Google-specific jargon and terminology, a lot of links to other documents that we don’t have access to, so…
Leave the Best Possible Negative Review for a Local Business
If your face is still hot from having a really poor experience at a local business, you can forget to ask the most important question. Before you take to your phone or keyboard to dash off a negative review, ask,…
AI Overview’s Dangerous Fails + a Life Lesson
Even if you weren’t born yet in 1980, you may have heard this American pop culture catchphrase stemming from an episode of the wildly popular soap opera Dallas, in which the TV show’s villain was assailed by a mysterious figure….
The Top SERP Features in 2024 — Whiteboard Friday
So, some of these stories become more interesting when, instead of presence, we look at share of voice. So, share of voice is a metric we have in STAT that, rather than just looking at how many SERPs a feature…
The Future of Content Success Is Social
Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are. We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors…