Mamaearth, one of the leading Indian baby and personal care brands, has launched a new marketing campaign for its mosquito repellent range featuring Bollywood actress Shilpa Shetty Kundra as the brand ambassador.
The shares of Honasa Consumer Ltd were trading at ₹235.80, up by ₹1.25 or 0.53 per cent, on the NSE at 3.15 pm today.
The campaign, released on April 2, 2025, focuses on providing natural mosquito protection for children with products containing citronella, eucalyptus, and peppermint oil. The repellents claim to offer up to 12 hours of protection while being free from harmful chemicals.
Two campaign videos have been released online, conceptualised by creative agency Steve Priya. The advertisements depict the common parental concern of protecting children from mosquito-borne diseases, while allowing them to play outdoors.
“As a mother, my children’s well-being is always my biggest priority,” said Shilpa Shetty Kundra in a statement accompanying the launch. She emphasised the importance of using toxin-free products for children’s safety.
Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer Ltd., the parent company of Mamaearth, said the campaign aims to solve a significant problem for parents by providing a quick, easy, and effective solution they can trust.
Mamaearth’s product portfolio now includes over 200 items spanning the skincare, baby care, and hair care categories. Founded by Ghazal and Varun Alagh, the six-year-old brand has reached more than 5 million customers across 500 Indian cities and is available through multiple e-commerce platforms and 40,000 retail locations nationwide.
